Press release might not get you inches of for national paper but they will enhance your online presence as well
as add new content to your site. And it might be picked up by someone who will  get you those columns on a paper whether online or paper.

Press release is also marketing to your current customers and your employees what you are doing. You can send out your press release to your customers (Email marketing), your employees, add to your website, add to online press release distribution website and many more.

What can press release be about? There are tons of reasons why have an press release and here are few;

* New Products
* Business Start-Up
* Partnership
* Strategic Alliances
* Restructuring The Company
* Going Public/Going Private
* Executives Comment On Business/Economic Trends
* New Branch Offices
* New Divisions Established
* Headquarters Relocating
* Major Anniversary
* Major New Client Acquisition
* Company Name Change
* Winning Major Awards Or Receiving National Recognition
* Company Presenting An Award
* Receiving Important Accreditation or Certification
* Major Company Milestone
* New Board of Directors
* New Website

Any there many more reasons why to do Press release. If you are not a writer yourself then it is better to outsource the writing part to specialist.